The opportunities for enhancement were around space optimization, storage, flexibility and creating more synergy. We addressed the identified pain points through various features.
Personal Storage
Bins were introduced to store personal belongings and to make more space.
Flexible Furniture
Fixed benches were replaced with poufs that could be rearranged to adapt to group shopping, facilitating synergy and engagement.
Shoecare Bar
Sample products were put on display for associates and customers to use.
Accessible Mirrors
Additional mirrors were introduced in the lounge so customers would not need to leave the try-on area.
Responsive Environment
A light was installed to ease wayfinding and would pulse when customers would send try-on requests through the app.
Store Connection with App
The Aldo App allowed customers to send try-on requests directly through their mobile devices so they wouldn't need to wait for an associate.
To fuse the digital and in-store experience, the store was equipped with beacon technology to trigger an In-Store experience on the Aldo App. Users could scan products with their phone and request to try them on.
The Aldo App
After the user requests to try on a product, the app sends a notification to all associates' devices. Once an associate accepts the request, the consumer receives a confirmation with the associate who will be assisting them and the meeting location to receive their shoes.
