Denáti is a family-friendly brand that creates eco-friendly and natural bath sponges.
I was asked to develop the brand identity, logo, and packaging. The brand identity embodies playful, round forms inspired by the sponge texture; bold colors matching each sponge’s cords; and the accent from the brand name was used as an identifiable design mark throughout the packaging. A tent card design was used to expose the natural sponge texture on the edges with the cord visible on top, to easily pick up from store shelves.
Role: Art Direction, Design